What is a Career in Public Relations?





I think Public Relations is a great Career option. Unfortunately, it is very difficult to find information about What Public Relations actually is. Most pages on the internet just talk about How to get into Public Relations. It had been a while since I was researching about a 
Career in Public Relations, when I came across: https://www.lifepage.in/career/20180221-0001/Arts/Mass Communication/Career-in-Public-Relations/english

Rajveer Kaur's professional point of view!

With 10 years & 9 months of professional experience, Rajveer Kaur understands Public Relations. Rajveer Kaur has worked in Public Relations as PR & Social Media Consultant in Various Assignments. In Rajveer Kaur's own words, this is how Rajveer Kaur got into Public Relations: "After completing my graduation in Mass Communication from St Anns Degree College Hyderabad, I did diploma in Graphic Designing from Arena Multimedia, followed by diploma in Dutch Language from Leiden University, Europe. I entered the field of Public Relations and worked for various brands as their PR and Marketing Communication Head. After working for various brands, I started my own organization, where I am consulting Public Relations and Social Media for various brands."

Career Video on Public Relations

In a video, Rajveer Kaur has talked about various aspects of a Career in Public Relations. Rajveer Kaur started by explaining Public Relations as: "Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications." The video was an engaging disposition.


It is easy to Google information about what Qualifications are needed to enter Public Relations, this video went a step ahead to talk about the body of knowledge one needs to develop to excel at Public Relations. Rajveer Kaur touches upon these in the Education section of the Video:
  • Command over Language
  • General Knowledge
  • Cultural Awareness
  • Current Trends
  • Brand Knowledge
  • Building Strategies
  • Business Acumen
Skills are the most important factor determining success in a particular Career.
Rajveer Kaur then explains why these Skills are essential for a Career in Public Relations:
  • Communication
  • Presentation
  • Adaptation
  • Team Work
  • Quick Learner
  • Creativity
  • Decision Making
  • Social Media
  • Research & Analysis
  • Crisis Management
  • Eye for Detail
Positives of any Career motivate one to work hard for the same.
Rajveer Kaur believes that the following are some of the Positives of a Career in Public Relations:
  • Glamour
  • Travel
  • Recognition
  • Monetary Potential
  • Creative Satisfaction
Challenges define a Career as much as the Positives of the same.
And, Rajveer Kaur believes that one needs to prepare for following Challenges of a Career in Public Relations:
  • Meeting Deadlines
  • Handling People
  • Never Fading Smile
  • End up as Coordinator
  • Long Working Hours

In the final section of the video Rajveer Kaur talks about How a day goes in a Career in Public Relations. This video is by far the best video on a Career in Public Relations, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20180221-0001

Career Counseling 2.0

This video on a Career in Public Relations opened my eyes to a completely new perspective and got me interested in LifePage. LifePage allows you to explore thousands of Career Options. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 I think LifePage is doing an amazing job of connecting real professionals with Career seekers. It is truly an amazing innovation in the area of Career Counseling. You can learn more about LifePage on: https://www.lifepage.in

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:


Information about other Career Options

There are innumerable Career options in the world and these are definitely worth exploring:



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Another very interesting website is created by the leading architecture, interior, landscape design consulting practice in Dehradun A K Associates: http://www.aka.net.in

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